Apex IT Solutions builds custom software, web and mobile applications, and DevOps infrastructure for London-based businesses — delivered remotely from our Rawalpindi, Pakistan engineering hub. London is Europe's largest technology and fintech market, and the companies that hire us here — from FCA-regulated fintechs around the City and Canary Wharf to proptech, e-commerce, and media scale-ups in Shoreditch and King's Cross — want senior engineering capacity without London's salary inflation, plus a partner whose working day overlaps most of theirs.
What we build for London companies
- Custom software and SaaS platforms — B2B products, internal tools, and customer portals on modern stacks (Next.js, Node.js, PostgreSQL)
- Web applications and company sites — from marketing sites to complex web apps
- Mobile apps — iOS, Android, Flutter, and React Native
- DevOps and cloud engineering — CI/CD, infrastructure as code, and managed cloud on AWS, Azure, and GCP
- 3D modeling and animation — product visualization and marketing animation
Why London companies work with a Pakistan-based team
Senior capacity without London salaries. London developer salaries are among the highest in Europe, and hiring is slow. Pakistan's senior engineering talent costs significantly less while delivering the same modern-stack work — and meaningfully less than the offshore markets UK buyers usually default to. We've written honest side-by-sides: Apex vs hiring in India and Apex vs Upwork freelancers.
Communication that survives the distance. Every engagement gets a named lead engineer, weekly demos, and written status updates. English is the working language of Pakistan's tech industry — specs, code review, and standups all happen in it.
Most of your day, shared. Pakistan is roughly 5 hours ahead of London (4 during British Summer Time), so unlike a US-offshore split, the majority of the UK working day overlaps with ours. We hold standing overlap windows every working day for calls, demos, and pairing.
Paperwork that protects you. Mutual NDA before any technical discussion, Singapore arbitration as the default jurisdiction for foreign clients, full IP assignment, and GBP invoicing through Wise or Stripe. We handle personal data in line with UK GDPR, can sign a data processing agreement, and can host in UK or EU cloud regions. Details on our trust and security page.
How an engagement runs
- Discovery: a scoping conversation and written proposal — free, no commitment
- Fixed-scope project: agreed deliverables and timeline, 50/50 payment terms
- Time & materials or retainer: for evolving scope and ongoing product work, Net-30 monthly invoicing
- Dedicated team: named engineers working as an extension of yours
Engagement models are described on our pricing page; recent delivery work is on the case studies page.
Industries we serve for London clients
- Fintech — payment integrations and compliance-aware builds for FCA-regulated firms
- SaaS — product engineering for B2B subscription software
- E-commerce & retail — custom storefronts and headless commerce
- Healthtech — patient-facing portals and clinic systems
- Logistics & proptech — tracking, operations, and property platforms
Frequently Asked Questions
Do you have an office in London?
No. Our headquarters and entire engineering team are in Rawalpindi, Pakistan, and we are open about that. Work for London clients is delivered remotely with weekly demos, written status updates, and milestone check-ins scheduled inside your business day.
How do you handle the time difference with London?
Pakistan is about 5 hours ahead of London (4 hours during British Summer Time), so most of the UK working day is shared. When it is 9am in London it is early afternoon in Rawalpindi, and our standing overlap windows cover your whole morning and early afternoon for calls, demos, and pairing.
Can we sign a contract that is enforceable outside Pakistan, and how do you handle UK GDPR?
Yes. We sign a mutual NDA before any technical discussion, and our default agreement for foreign clients uses Singapore arbitration as the dispute jurisdiction with full IP assignment to you. We handle personal data in line with UK GDPR expectations, can sign a data processing agreement, and can host in UK or EU cloud regions where data residency matters. More on our trust and security page.
How do payments work from the UK?
GBP (or USD) invoicing via Wise or Stripe. Fixed-bid projects are typically 50% at kickoff and 50% at delivery; retainers and dedicated-team engagements run on Net-30 monthly invoices.
How do your rates compare with London development agencies?
We don't publish a fixed price list because every engagement is scoped individually, but senior Pakistan-based engineering generally costs significantly less than a comparable London onshore team, where developer salaries are among the highest in Europe. See our pricing page for how fixed-scope, time-and-materials, and retainer engagements are structured, then request a quote for real numbers against your scope.
Ready to talk? Get a free consultation with an Apex IT Solutions engineer, or request a project quote. See also our UK software development overview.